for the Currenta Conneqtive website
This website (hereinafter "website") is provided by Currenta Conneqtive (short: "Conneqtive"). Currenta Conneqtive is a business line of Currenta GmbH & Co. OHG (hereinafter "us" or "we"). Further information about the provider of the website can be found in the privacy policy below and in our legal notice.
At Conneqtive, our mission is to accelerate digital transformation and make the world safer and more sustainable. Our website conneqtive.net is an essential part of this mission.
It serves as a central point of contact for anyone interested in advanced connectivity solutions and digital transformation, whether in manufacturing, small and medium-sized enterprises, large corporations, or within the Conneqtive community.
Here on conneqtive.net, we offer comprehensive information about our products and services, share insights into our latest technologies and concepts, and enable our customers and partners to get in touch with us.
At the same time, we attach great importance to data protection and the security of your personal information. Our privacy information is an expression of our commitment to treating your data with the greatest care and in accordance with the latest legal regulations.
Below, we would like to inform you about how we handle personal data when you use this website.
A) General information on the legal basis for data processing and storage periods on this website
I. Legal bases
If you have consented to data processing, we process your personal data on the basis of Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR, if special data categories according to Art. 9 (1) GDPR are processed. In the case of express consent to the transfer of personal data to third countries, data processing also takes place on the basis of Art. 49 (1) (a) GDPR.
If you have consented to the storage of cookies or to access to information in your terminal device (e.g., via device fingerprinting), data processing is also based on Section 25 (1) TTDSG. Consent can be revoked at any time. If your data is required for the fulfillment of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 (1) (b) GDPR. Furthermore, we process your data if this is necessary for the fulfillment of a legal obligation on the basis of Art. 6 (1) (c) GDPR. Data processing can also take place on the basis of our legitimate interest in accordance with Art. 6 (1) (f) GDPR. Information on the respective legal bases applicable in individual cases is provided in the following paragraphs of this privacy policy.
II. Storage duration
Unless a more specific storage period is mentioned in this privacy policy, your personal data will remain with us until the purpose for data processing ceases to apply.
If you assert a justified request for deletion or revoke consent to data processing, your data will be deleted, provided that we have no other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, deletion will take place after these reasons have ceased to apply.
B) Data processing when using this website
1. Server log files
When you access our website, your browser transmits certain data to our web server/hosting provider for technical reasons in order to provide you with the information you have requested as a website in the browser.
The following data is collected, stored for a short time, and used:
To protect our legitimate interests, we will store the above-mentioned information for a limited time in order to be able to trace the personal data in the event of unauthorized access or access attempts to our servers (Art. 6 (1) (f) General Data Protection Regulation).
2. Cookie files (short: Cookies)
What cookies are
We use so-called "cookies" on this website. Cookies are small text files that are stored in the memory of your terminal device via your browser. Cookies store certain information (e.g., your preferred language or page settings), which can be sent back to us by your browser when you visit the website again (depending on the lifespan of the cookie).
Which cookies we use
We distinguish between different categories of cookies: functional cookies, without which the functionality of our website would be restricted, and optional cookies, e.g., for website analysis and marketing purposes.
When you visit our website for the first time, you must select a preference for the use of cookies or refuse their use. To view and change your preferences on our website, you can click on the black and white "Privacy Trigger Button" in the bottom left corner of your browser window at any time and re-grant or revoke your consent for individual cookies in the detail view.
Processing based on our legitimate interests
Cookies that are necessary for the execution of the electronic communication process, for the provision of certain functions you desire, or for the optimization of the website (e.g., cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6 (1) (f) GDPR, unless another legal basis is specified. We have a legitimate interest in the storage of necessary cookies for the technically error-free and optimized provision of our services.
Your consent required
We use optional cookies only with your prior consent (Art. 6 (1) (a) General Data Protection Regulation). If you are visiting our website for the first time, a banner will appear on our website asking for your consent to the use of optional cookies.
If you grant your consent, we will store a cookie on your computer and the banner will not be displayed again for the duration of the cookie's lifespan. After that, or if you actively delete this cookie beforehand, the banner will be displayed again the next time you visit our website to obtain your consent again. If you have consented to the storage of cookies or access to information in your terminal device (e.g., with comparable recognition technologies), data processing also takes place on the basis of Section 25 (1) TTDSG.
How to prevent the use of cookies
Of course, you can also use our website entirely without cookies. You can configure or completely deactivate the use of cookies in your browser settings at any time. However, waiving technically necessary cookies can lead to restrictions in functions or the user-friendliness of our offer. You can object to the use of optional cookies at any time by using the corresponding objection option in the cookie settings on our site. You can open these by clicking the black and white "Privacy Trigger Button" in the bottom left corner of your browser window and re-granting or revoking your consent for individual cookies in the detail view that opens.
3. Managing your cookie consent with Cookiebot
Our website uses the consent technology of Cookiebot to obtain your consent for storing certain cookies on your terminal device or for using certain technologies and to document this in a data-protection-compliant manner. The provider of this technology is Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter "Cookiebot").
When you enter our website, a connection to the servers of Cookiebot is established to obtain your consent and other declarations regarding cookie usage. Subsequently, Cookiebot stores a cookie in your browser in order to be able to assign the consent given or its revocation to you. The data collected in this way is stored until you ask us to delete it, delete the Cookiebot cookie yourself, or the purpose for data storage ceases to apply. Mandatory legal retention periods remain unaffected.
Cookiebot is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 (1) (c) GDPR.
4. Inbound marketing and website analysis with HubSpot
We use HubSpot on this website. HubSpot enables us, among other things, to manage existing and potential customers as well as customer contacts.
The provider is HubSpot Germany GmbH, Am Postbahnhof 17, 10243 Berlin, or HubSpot, Inc., 25 First Street, Cambridge, MA 02141 USA (hereinafter HubSpot).
HubSpot acts for us as a data processor within the meaning of Art. 28 GDPR, which is why a data processing agreement, including standard contractual clauses, has been concluded.
With the help of HubSpot, we are able to capture, sort, and analyze customer interactions. The personal data collected in this way can be evaluated and used for communication with the potential customer or for marketing measures (e.g., newsletter mailings). With HubSpot, we are also able to capture and analyze the user behavior of our contacts on our website.
The use of HubSpot is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the most efficient customer management and relevant customer communication possible. If corresponding consent has been requested, processing takes place exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TTDSG, provided that the consent includes the storage of cookies or access to information in the user's terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
For details, please refer to the privacy policy of HubSpot: https://legal.hubspot.com/de/privacy-policy.
Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.hubspot.de/data-privacy/privacy-shield.
The company has certification under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider via the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000TN8pAAG&status=Active
5. Google Tag Manager
Furthermore, we use the Google Tag Manager on our website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies into our website. The Google Tag Manager itself does not create user profiles, does not store cookies, and does not carry out independent analyses. It only serves to manage and deploy the tools integrated through it. However, the Google Tag Manager collects your IP address, which may also be transmitted to Google's parent company in the United States.
The use of the Google Tag Manager is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the fast and uncomplicated integration and management of various tools on its website. If corresponding consent has been requested, processing takes place exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG, provided that the consent includes the storage of cookies or access to information in the user's terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
The company has certification under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider via the following link: https://www.dataprivacyframework.gov/participant/5780.
6. Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, duration of stay, operating systems used, and the origin of the user. This data is summarized in a User ID and assigned to the respective terminal device of the website visitor.
Furthermore, we can use Google Analytics to record your mouse and scroll movements and clicks, among other things. Furthermore, Google Analytics uses various modeling approaches to supplement the collected data sets and uses machine learning technologies for data analysis.
Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there.
The use of this service is based on your consent according to Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. Consent can be revoked at any time. Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://business.safety.google/adscontrollerterms/sccs/
As mentioned previously, the company has certification under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider via the following link: https://www.dataprivacyframework.gov/participant/5780
7. Google Analytics IP anonymization
Google Analytics IP anonymization is activated. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website use and internet usage to the website operator. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other data by Google.
Browser Plugin
You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
More information on how user data is handled by Google Analytics can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de
Legality of data processing
We have concluded a data processing agreement with Google and fully implement the strict requirements of both the GDPR and the German data protection authorities when using Google Analytics.
8. Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information serves to create conversion statistics. We learn the total number of users who have clicked on our ads and what actions they have performed. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.
The use of this service is based on your consent according to Art. 6 (1) (a) GDPR and Section 25 (1) TDDDG. Consent can be revoked at any time.
More information on Google Conversion Tracking can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de
The company has certification under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider via the following link: https://www.dataprivacyframework.gov/participant/5780
9. LinkedIn Insight Tag
This website uses the LinkedIn Insight Tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Data processing by LinkedIn Insight Tag
With the help of the LinkedIn Insight Tag, we receive information about the visitors to our website. If a website visitor is registered with LinkedIn, we can analyze, among other things, the professional key data (e.g., career level, company size, country, location, industry, and job title) of our website visitors and thus better align our page with the respective target groups. Furthermore, we can use LinkedIn Insight Tags to measure whether the visitors to our websites make a purchase or carry out another action (conversion measurement). Conversion measurement can also take place across devices (e.g., from PC to tablet). LinkedIn Insight Tag also offers a retargeting function, with the help of which we can have targeted advertising displayed to the visitors of our website outside the website, whereby according to LinkedIn, no identification of the person being advertised to takes place.
LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser properties, and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days.
The data collected by LinkedIn cannot be assigned to specific individuals by us as the website operator. LinkedIn will store the collected personal data of website visitors on its servers in the USA and use it within the scope of its own advertising measures. For details, please refer to LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig
Legal basis
Insofar as consent has been obtained, the use of the aforementioned service takes place exclusively on the basis of Art. 6 (1) (a) GDPR and Section 25 TDDDG. Consent can be revoked at any time. Insofar as no consent has been obtained, the use of this service takes place on the basis of Art. 6 (1) (f) GDPR; the website operator has a legitimate interest in effective advertising measures, including social media.
Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs
The company has certification under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider via the following link: https://www.dataprivacyframework.gov/participant/5448
Objection to the use of LinkedIn Insight Tag
Object to the analysis of usage behavior and targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
Furthermore, members of LinkedIn can control the use of their personal data for advertising purposes in their account settings. To avoid a connection of data collected on our website by LinkedIn and your LinkedIn account, you must log out of your LinkedIn account before you visit our website.
10. Automated recommendations of content and products
As part of our commitment to transparency, we would like to inform you that we also use automation tools on the Conneqtive.net website to increase the personal relevance of content for our visitors.
To do this, we use the services of HubSpot, a leading global inbound marketing provider, to store and analyze your page views and the type of content you read in order to suggest further (highly likely) relevant content for you based on this.
This process involves so-called "automated decision-making," in which an algorithm identifies relevant content based on your previous content interaction profile on the site and shows you corresponding recommendations for further content.
If you do not wish for this personalization, you can reject non-necessary cookies or inform us directly via the form so that we will delete any collected data for personalization.
Of course, you have the right to receive information about this processing and can raise objections against automated decisions that concern you by contacting our data protection officer.
11. Use of contact forms
If you send us inquiries via the contact form, your information from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions.
The processing of this data is based on Art. 6 (1) (b) GDPR, provided that your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR) if requested; consent can be revoked at any time.
The data you entered in the contact form will remain with us until you ask us to delete it, revoke your consent for storage, or the purpose for data storage ceases to apply (e.g., after your request has been processed). Mandatory legal provisions – especially retention periods – remain unaffected.
12. Newsletter
Newsletter registration data
If you would like to receive the newsletter offered on the website, we require an e-mail address from you, your name, as well as information that allows us to verify that you are the owner of the e-mail address provided and agree to receive the newsletter. Further data will not be collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.
The processing of the data entered in the newsletter registration form takes place exclusively on the basis of your consent (Art. 6 (1) (a) GDPR).
You can revoke the consent granted for the storage of the data, the e-mail address, as well as their use for sending the newsletter at any time, for example, via the "Unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you provided to us for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted after unsubscribing from the newsletter or after the purpose ceases to apply from the newsletter distribution list. We reserve the right to delete or block e-mail addresses from our newsletter distribution list at our own discretion within the framework of our legitimate interest in accordance with Art. 6 (1) (f) GDPR.
Data stored by us for other purposes remains unaffected by this.
After your subscription is removed from the newsletter distribution list, your e-mail address may be stored in a blacklist by us or the newsletter service provider if this is necessary to prevent future mailings. The data from the blacklist is only used for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest in the sense of Art. 6 (1) (f) GDPR). There is no time limit for storage in the blacklist. You can object to the storage if your interests outweigh our legitimate interest.
Newsletter dispatch to existing customers
If you order goods or services from us and provide your e-mail address in the process, this e-mail address can subsequently be used by us for sending newsletters, provided we inform you about this in advance. In such a case, only direct advertising for our own similar goods or services will be sent via the newsletter. You can unsubscribe from the receipt of this newsletter at any time. For this purpose, you will find a corresponding link in every newsletter. The legal basis for sending the newsletter in this case is Art. 6 (1) (f) GDPR in connection with Section 7 (3) UWG.
After your subscription is removed from the newsletter distribution list, your e-mail address may be stored in a blacklist by us, to prevent future mailings to you. The data from the blacklist is only used for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest in the sense of Art. 6 (1) (f) GDPR). There is no time limit for storage in the blacklist. You can object to the storage if your interests outweigh our legitimate interest.
13. Plugins and tools
External services and content on our website
We incorporate external services or content on our website. When you use such a service or when third-party content is displayed to you, communication data is exchanged between you and the respective provider for technical reasons.
C) Transmission of personal data
Transfer of data for processing on our behalf
We use specialized service providers to process your data. Our service providers are carefully selected and regularly monitored by us. These processors of ours include, in particular, providers of CRM, marketing automation, and analysis software (e.g., HubSpot) as well as specialized marketing agencies (e.g., Brandsensations). They process the personal data only on our behalf and strictly according to our instructions on a contractual basis in accordance with Art. 28 GDPR. This ensures that the data processing can be carefully controlled by us as the responsible party.
Use of the HubSpot partner agency Brandsensations
For the conception, implementation, and operational management of selected inbound marketing and HubSpot functions, we use the HubSpot partner agency Brandsensations in Viersen, Germany, as a service provider. The goal of the collaboration is to make both lead generation and qualification as well as process optimizations, implementation controls, quality assurances, and system interoperability as customer-oriented and secure as possible. Brandsensations acts as a consulting partner to use its expertise to make insourcing or internal knowledge building in the areas of smart CRM and advanced customer reports as efficient as possible for our customers.
Brandsensations receives access to selected personal data from our HubSpot system within the framework of clearly defined data processing agreements, e.g., contact, communication, and usage data, in order to process this on our behalf for campaign setup, analysis, and optimization. You can find more about HubSpot under the previous section 4. Inbound marketing and website analysis with HubSpot.
The legal basis is Art. 6 (1) (f) GDPR (legitimate interest in efficient as well as expert and legally compliant implementation of marketing and communication measures) or Art. 6 (1) (a) GDPR, insofar as consent (especially for cookies/tracking or e-mail marketing) has been obtained for this.
Transmission of personal data to third parties
In the course of our business activities, we work with various external bodies. This sometimes requires the transmission of personal data to these external bodies.
We only pass on personal data to external bodies if this is necessary for the performance of a contract, if we are legally obliged to do so (e.g., disclosure of data to tax authorities), if we have a legitimate interest in the transfer in accordance with Art. 6 (1) (f) GDPR, or if another legal basis permits the data transfer.
Processing of personal data outside the EU or the EEA
Some of your personal data may also be processed in countries outside the European Union ("EU") or the European Economic Area ("EEA"). In these countries, the requirements for data protection may be lower than in European countries. In such cases, we ensure that your personal data is adequately protected, e.g., by concluding special agreements with our contractual partners (further information available on request), or we ask for your express consent.
D) INFORMATION ABOUT YOUR RIGHTS
The following rights are available to you due to the applicable data protection laws:
If you would like to exercise your rights, please direct your request to the contact person mentioned below (see CONTACT).
E) CONTACT
If you have questions related to data protection or would like to exercise your rights, please contact:
Group Data Protection Officer of the CURRENTA Group
E-mail: datenschutz@currenta.biz Currenta GmbH & Co. OHG CHEMPARK; Building E1 51373 Leverkusen
(Currenta Conneqtive is a business line of Currenta GmbH & Co. OHG)
F) ADJUSTMENT OF THE PRIVACY POLICY
We reserve the right to update this privacy policy from time to time. Updates to this privacy policy will be published on our website. Changes are effective from the time of their publication on our website. We therefore recommend that you visit this page regularly to inform yourself about any updates that may have occurred.
Status: 12.03.2026